A GUIDE TO SUPPLYING ARTWORK
For the quickest turnaround times and the least problems, it is important that you supply your artwork to the specifications explained below. If your artwork differs from the below criteria there may be a delay in printing and possibly additional charges through artwork amendments. Whilst we try to best accommodate all artwork supplied, we cannot take responsibility for print errors or delays which may be the result of incorrect artwork submission.
Bleed is the little bit of extra that goes on all the edges of your printed piece.
SUPPLY YOUR FILE AS A PDF
You can create a PDF file from most programs now, and it’s the easiest file for printers to use. When saving your PDF you can select to include crop marks and a bleed, you can also select a specific resolution to save the file. If you are designing a brochure, supply the PDF as separate pages, not spreads, this includes the front and back cover, and don’t try and impose your brochure, your printers will do that using their imposition software.
You can also run a preflight check in Adobe Acrobat, and you can set it up to check for various criteria, such as image resolution, bleeds, spot colours, etc. This is really helpful so as to ensure that you haven’t missed anything.
MICROSOFT OFFICE FILES
If you are creating a PDF from a MS Publisher or Word file, care must be taken to ensure spot colours are created correctly in your original documents. Do not set to RGB (Red, Green, Blue) colours as they cannot be printed as such.
We cannot use the following formats for printing: Ms-Word, Ms-Exel, Ms-Powerpoint, Ms-Publisher, PNGs, JPGs, JPEGs, GIFs..
You can use www.convert.neevia.com to convert any of the above files into a useable PDF, it is an easy-to-use Free online pdf generator. Please note that it is important when supplying a PDF from a Microsoft document, care is taken to ensure all artwork colours are created correctly in your original document..
ACCEPTED FILE FORMATS
Press ready PDF with fonts embedded, for best results high-resolution 300dpi.
Illustrator fonts converted to outlines and supplied as AI or EPS files. Or output 'Press Ready' PDF from Illustrator.
Photoshop– layers flattened, at least 300 dpi, JPEG, PDF or Tiff. Remember to include 3mm bleed. PSD files can be supplied - please advise if your artwork contains layers.
Corel Draw– fonts converted to Curves then export as Illustrator AI file.
InDesign- fonts converted to outlines. Save as a 'Package' and zip the fonts, images and inDesign file in one file. Or output 'Press Ready' PDF from inDesign.
Raster or Pixel Based Programmes- ie Photoshop/Paint/Gimp. Export as Tiff, JPeg or PNG. Ensure the original artwork is 'press ready' at 300dpi and includes 3mm bleed.
All non-vector artwork (ie photos and bitmap images) should be supplied at a minimum of 300dpi. This is very important as any lower resolution will result in your printed artwork being blurry and distorted. On-screen we view images at around 72dpi, however, printing requires a much larger resolution, usually about 300dpi for things like brochures and flyers. This means you can’t use low-resolution images straight from Google/ WhatsApp as they will appear pixelated, you will need a larger image file [Images size: 2MB] minimum.
Printers use CMYK (Cyan, Magenta, Yellow, and Black), whereas on-screen we use RGB (Red, Green, Blue). You need to ensure your document is set up in CMYK, otherwise, your print could come back not how you expected. When you convert your image from RGB to CMYK it may appear duller, you may have to brighten up the colours to compensate for the difference.
BLEED & CROP MARKS
Bleed is an extra layer that goes on all the edges of your printed piece. We print it and then we trim or cut to size. What this does is ensure that your printed product does not have an ugly white edge along the sides, but a nice clean and seamless break. As a rule of thumb we ask for a 3mm bleed on all the edges, so as an example you will supply your A6 flyer with the dimensions 111 x 154mm and after we have printed and trimmed it is returned to you at the standard A6 size of 105 x 148mm (as illustrated below).
It is recommended that all text and prominent images should not be placed within 5mm of the edge of your document edge - this is to reduce the risk of important detail being lost during the trimming or cutting process (which is accurate to the nearest 1.5mm).
Please add a minimum of 3mm bleed on all edges.
SENDING ARTWORK VIA EMAIL
Please address it to firstname.lastname@example.org with any relevant information regarding the job. Maximum file size preferred by email is 15mb. Files larger than this should be sent by using one of the many file sharing sites that are now readily available and allow you to send large files normally free of charge i.e wetransfer or wesendit.
We provide you with a colour proof for approval before the job is printed, but this will not be 100% accurate, as certain colours differ slightly when viewd on screen in RGB to when they are printed in CMYK and as such it is impossible to guarantee accuracy in shades of colours. Printing will only proceed upon the approval of the digital proof.